Banana Republic drops Project Runway sponsorship, but Delta, Macy’s, Orbitz and others sign on

Bad news: On the third season of Project Runway, Heidi Klum will have no reason to say the word “banana.” That’s because Banana Republic has dropped off as a sponsor of the show.

Why did they leave? Advertising Age reports that “Banana Republic did not return calls regarding its decision not to re-up, though it’s said the retailer felt it had wrung as much exposure as it could from the first two seasons.”

But don’t expect Bravo’s breakout reality hit to be without product whoring. Despite Banana’s exit, there will be a lot more than last season. “Macy’s, L’Oreal Paris, Saturn, Orbitz, TRESemm, and Delta Air Lines have been named official sponsors” of the show, according to a press release. Elle will also return as a sponsor.

Instead of the “mentorship” with Banana, “Macy’s will award them with a mentorship with I.N.C. International Concepts.” The release also says “Orbitz will be featured on-air … and Delta Air Lines will appear in product integrations on-air,” while the winner gets a 2007 Saturn Sky Roadster.

Bravo, Miramax Television and the Weinstein Company Hit the Runway for New Season of ‘Project Runway’ [Bravo press release]
Banana Republic Leaves ‘Runway’ [Advertising Age]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.