UK’s Big Brother 7 hiding golden tickets in KitKat bars to find one houseguest

The UK’s seventh Big Brother is taking a page from Willy Wonka’s playbook and hiding 100 “golden tickets” in KitKat bars. One of those 100 ticketholders will be randomly selected live on TV to enter the house as a housemate this summer.

The special KitKat bars will go on sale May 18, the same day the show debuts, and the contest ends June 2. Those who find tickets “will have to pass thorough background checks before going through to the live final,” according to the BBC.

A producer said, “This is a first for Big Brother. We are always looking for ways to find brilliant housemates.”

Competition for Big Brother place [BBC News]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.