The UK’s seventh Big Brother is taking a page from Willy Wonka’s playbook and hiding 100 “golden tickets” in KitKat bars. One of those 100 ticketholders will be randomly selected live on TV to enter the house as a housemate this summer.
The special KitKat bars will go on sale May 18, the same day the show debuts, and the contest ends June 2. Those who find tickets “will have to pass thorough background checks before going through to the live final,” according to the BBC.
A producer said, “This is a first for Big Brother. We are always looking for ways to find brilliant housemates.”