78 percent of surveyed people have not voted during American Idol 5; 44 percent don’t watch

Two weeks ago, Pursuant Research surveyed 1,045 adults about American Idol. The results were somewhat surprising, finding both that people tend to not vote despite the fact that they think their vote is important. Also intriguing: Those surveyed think judges Randy Jackson and Paula Abdul are pretty much equal. (Keep sharp objects away from Randy for the next few days.) Here are some of the survey’s highlights:

  • Of those surveyed, 78 percent of people have not voted; 44 percent hadn’t even watched the show. And 44 percent answered “don’t know” or “other” when asked why they don’t vote.
  • Of those who do vote, 73 percent are women.
  • Despite that lack of voting, on some level, 34 percent of those surveyed think that voting for an American Idol candidate has more impact than voting in a Presidential election, 18 percent think it’s the same, and 43 percent think their vote for President matters more.
  • Despite what the morons in the studio audience would have us believe, 24 percent value Simon’s opinion the most, 15 percent value Randy’s the most, and 14 percent like Paula’s best. 46 percent, however, answered don’t know/other. The people they surveyed aren’t very introspective, are they?
  • Zero percent admit to voting because they “dislike a specific person/Wanted to eliminate someone” or because they “Disagree with one or more of the judges/Wanted to prove one or more of the judges wrong.”
  • And in the least-surprising news, the show’s “viewers are more likely to be from the South (39 percent) versus viewers from the Northeast (21 percent), North Central (21 percent) or from the West (19 percent).”
Simon Says: Survey Indicates American Idol Voters Value His Tough Love and Pursuant’s American Idol Survey [PDF] [Pursuant, Inc.]