Apprentice still gets $1-2 million for product placement despite 41 percent slip in 18-49

Despite slipping ratings, The Apprentice “can still command $1 million to $2 million from advertisers for integration,” Advertising Age reports.

The show “has lost 41% of its 18-to-49-year-old audience compared to” the third season, which aired last spring. And the show has lost revenue: $87 million were spent on ads last season, while $190 million was spent advertising on The Apprentice 2, the series’ all-time high.

Despite those declines, the series “still works for marketers and can still command $1 million to $2 million from advertisers for integration into contest, a branded-entertainment executive who has worked closely with the program” told Ad Age.

Naturally, Donald Trump is defensive; he’s stopped calling the show the “number one show,” instead saying that it “continues to be a top show. You can’t be No. 1 in that world forever and frankly I think that it continues to be a very successful show. We have more sponsors than we have shows by a factor of five.”

And Mark Burnett said that he’s still better at whoring advertisers products than any other producer. The Apprentice is “the gold standard of product integration,” he told Advertising Age, and the show “continues to appeal to the craved-after upscale audience.”

Trump’s ‘Apprentice’ Is Losing Its Magic [Advertising Age]

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.