Apprentice still gets $1-2 million for product placement despite 41 percent slip in 18-49

Despite slipping ratings, The Apprentice “can still command $1 million to $2 million from advertisers for integration,” Advertising Age reports.

The show “has lost 41% of its 18-to-49-year-old audience compared to” the third season, which aired last spring. And the show has lost revenue: $87 million were spent on ads last season, while $190 million was spent advertising on The Apprentice 2, the series’ all-time high.

Despite those declines, the series “still works for marketers and can still command $1 million to $2 million from advertisers for integration into contest, a branded-entertainment executive who has worked closely with the program” told Ad Age.

Naturally, Donald Trump is defensive; he’s stopped calling the show the “number one show,” instead saying that it “continues to be a top show. You can’t be No. 1 in that world forever and frankly I think that it continues to be a very successful show. We have more sponsors than we have shows by a factor of five.”

And Mark Burnett said that he’s still better at whoring advertisers products than any other producer. The Apprentice is “the gold standard of product integration,” he told Advertising Age, and the show “continues to appeal to the craved-after upscale audience.”

Trump’s ‘Apprentice’ Is Losing Its Magic [Advertising Age]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.