Apprentice still gets $1-2 million for product placement despite 41 percent slip in 18-49

Despite slipping ratings, The Apprentice “can still command $1 million to $2 million from advertisers for integration,” Advertising Age reports.

The show “has lost 41% of its 18-to-49-year-old audience compared to” the third season, which aired last spring. And the show has lost revenue: $87 million were spent on ads last season, while $190 million was spent advertising on The Apprentice 2, the series’ all-time high.

Despite those declines, the series “still works for marketers and can still command $1 million to $2 million from advertisers for integration into contest, a branded-entertainment executive who has worked closely with the program” told Ad Age.

Naturally, Donald Trump is defensive; he’s stopped calling the show the “number one show,” instead saying that it “continues to be a top show. You can’t be No. 1 in that world forever and frankly I think that it continues to be a very successful show. We have more sponsors than we have shows by a factor of five.”

And Mark Burnett said that he’s still better at whoring advertisers products than any other producer. The Apprentice is “the gold standard of product integration,” he told Advertising Age, and the show “continues to appeal to the craved-after upscale audience.”

Trump’s ‘Apprentice’ Is Losing Its Magic [Advertising Age]

Frankie leads Big Brother's parade of delusion

Frankie on Big Brother

Heading into the finale, the delusion continues, with a re-appearance by evicted Frankie.

Related: The unwatchable cast of Fox's Utopia keeps yelling and screaming.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.