American Inventor loses 30 percent of viewers 18-49

Facing a new episode of CBS’ CSI for the first time last Thursday, ABC’s American Inventor lost almost a third of its viewers from the week before.

The show had “a 3.7 overnight rating among viewers 18-49 in the 9 p.m. timeslot last night, down 30 percent from the 5.3 it averaged over its first two episodes,” according to Media Life Magazine. It placed third to CSI, My Name is Earl, and The Office.

As Media Life notes, “No one would have expected ‘Inventor’s’ ratings to stay where they were before TV’s No. 1 crime drama returned from its mini-hiatus, but a 30 percent dropoff is not good news for ABC, which plans to move ‘Commander in Chief’ to Thursday nights in two weeks to lead out of ‘Inventor.'”

Poof! ‘American
Inventor’ up in smoke.
[Media Life Magazine]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.