American Idol 5 finale ad will cost $1.3 million

American Idol 5 has the most expensive final episode this season. A 30-second ad on the finale will cost $1.3 million, Advertising Age reports.

That’s an increase from last year’s price of $1.19 million, which was less than the finale of Everybody Loves Raymond, which had $1.22 million price tag. That’s “more than double the average unit price in ‘Idol,’ which is $496,866 for the Tuesday edition and $518,466 for the Wednesday results show,” AdAge says.

Despite the high price tag, “[s]ome agencies claimed to have deals that would bring the price of a spot closer to $600,000 to $700,000,” the magazine reports.

Cost of ‘American Idol’ Finale Spot Hits $1.3 Million [Advertising Age]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.