Flavor of Love finale sets record for VH1

With just under 6 million viewers, the finale of Flavor of Love last week “outperformed all the recent reality hits of sister network MTV including The Osbournes, Newlyweds and Laguna Beach.” That “more than doubles the ratings of VH1′s previous record-holder,”Variety reports.

The network worked to draw viewers by using the Internet. “Our approach as it relates to viral media is the exact opposite of NBC,” VH1 VP Michael Hirschorn said. Instead of bitching at web sites that used its content, they used those sites to draw viewers. “To make this kind of promotion work, you have to be able to lose control of the media. We got millions of impressions with those clips, in addition to the stuff we streamed on (the network’s broadband channel) VSpot.”

Flavor of Love was Flavor’s third show for VH1, and it will not be the last. Hirschorn said, “We definitely plan to continue being in the Flavor Flav business. We’re already working on his next job for the channel.”

A potent ‘Flavor’ [Variety]

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.