Flavor of Love finale sets record for VH1

With just under 6 million viewers, the finale of Flavor of Love last week “outperformed all the recent reality hits of sister network MTV including The Osbournes, Newlyweds and Laguna Beach.” That “more than doubles the ratings of VH1’s previous record-holder,”Variety reports.

The network worked to draw viewers by using the Internet. “Our approach as it relates to viral media is the exact opposite of NBC,” VH1 VP Michael Hirschorn said. Instead of bitching at web sites that used its content, they used those sites to draw viewers. “To make this kind of promotion work, you have to be able to lose control of the media. We got millions of impressions with those clips, in addition to the stuff we streamed on (the network’s broadband channel) VSpot.”

Flavor of Love was Flavor’s third show for VH1, and it will not be the last. Hirschorn said, “We definitely plan to continue being in the Flavor Flav business. We’re already working on his next job for the channel.”

A potent ‘Flavor’ [Variety]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.