FX’s Black. White. is hemorrhaging viewers

After debuting with record-tying ratings three weeks ago, FX’s Black. White. has actually lost more than 2.5 million viewers.

The show debuted with “close to 4 million total viewers three weeks ago, [but] ‘Black.White.’ last week drew just 1.45 million viewers, down 64 percent,” Media Life Magazine reports. “Its slide among 18-49s was even more dramatic. Its debut drew 2.76 million viewers in the demo, but by last week it was down to 921,000, a falloff of 67 percent.”

As Media Life says, the show is “turning out not to be particularly audience-sustaining.” That may be because of claims that the show isn’t honest with its portrayals. Or, as Robert Thompson suggests, “Maybe it’s a little too thought-provoking for the kind of audience that go to reality TV.”

‘Black. White.,’ and way down all over [Media Life]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.