Apprentice 5 comes in fourth place, loses viewers as the hour goes on

On its new night, The Apprentice did not do well on its first outing. The show came in fourth place in its hour, losing among 18- to 49-year-olds to The Bachelor 8 finale, 24, and sit-coms on CBS.

Its ratings were “down 13 percent versus a 4.6 for season four’s premiere last fall, when the show aired on Thursdays, and off some 46 percent from a 7.4 for the season three premiere,” according to Media Life Magazine.

Worse, as Media Life says, the show “lost viewers as the hour dragged on.” It averaged 9.9 million viewers during the first half-hour, and then 9.6 million during the second half-hour. That’s bad news, because it used to be the reverse, with people tuning in for the boardroom at the end.

The show’s lead in, Deal or No Deal, was watched by more people, but despite Donald Trump’s awkwardly humanizing appearance on that show, 11 percent of Deal’s viewers changed the channel at the top of the hour.

Trumped: The Donald in a dizzying fall [Media Life]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.

Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.