Project Runway’s latest episode breaks records, beats The WB, UPN among 18-49s

On Wednesday, 2.3 million people watched Project Runway 2, when Andrae Gonzolo was eliminated and managed not to sob–or at least not until he ran behind the screen at the end of the runway.

That’s a 25 percent increase in viewers over last week’s episode, according to Bravo, “surpassing the record-breaking season one finale in just the eighth episode into the second season.” The ratings made it “the number one show on cable for the day in 18-34, 18-49 and 25-54 demographics,” according to a press release. The 1.7 million people ages 18 to 49 who watched were greater than the number of viewers in the same demo who watched UPN’s “Veronica Mars” and The WB’s “One Tree Hill” at the same time.

Bravo’s president Lauren Zalaznick used the occasion to issue a fun quote in a press release, where she tells us that the ratings have increased because we’re all friends with people we’ve never met. Whoever writes these things (unless Zalaznick is actually saying them) deserves a medal and an A in PR, because her quotations are about 2.3 million times more entertaining than normal fake press release quotes.

“We always knew we had something special with ‘Project Runway’ and it’s great to see the viewers coming back each week and bringing friends with them. The best thing is that we really think the best episodes of this series are yet to come,” she said.

Bravo’s ‘Project Runway’ Redesigns Ratings Records as More Than 2.3 Million Viewers Tune-In [Bravo press release]