The WB and UPN merging into one network, The CW

UPN, the home of reality shows such as Top Model and Amish in the City, and The WB, home of Beauty and the Geek and former shows such as High School Reunion, are merging into a single network.

The new network will be called The CW, after its parent companies’ initials, as it will be owned equally by CBS and Warner Bros. According to a press release, “[t]he full distribution of the new network is expected to exceed 95% of the country,” and it will have a schedule similar to The WB’s. The release breaks it down: The CW will air “a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block.”

What this means exactly for those reality shows–or any of the networks’ other series–is not yet known. However, the press release calls these shows “assets,” and says that the new network’s president, UPN’s Dawn “Ostroff[,] will have available a line-up of some of the most popular programming that appeals to young adults in the media business.” Thus, some shows will probably be cut.

The new network won’t debut until September, however, and until then the two netlets will operate independently and as usual.

CBS Corporation and Warner Bros. Entertainment Form New 5th Broadcast Network [press release]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.