The WB plans to flip Beauty and the Geek‘s format for another season of the series. The new show will feature “smart, ordinary-looking women and hunky, not-so-smart guys,” according to the LA Times.
Ashton Kutcher “told critics that a flip version of the show had been a longtime project of his, and he wanted to encourage the WB to buy it,” the paper reports. It will air during the 2006/2007 season.
One critic asked if this format work “given the widespread double standard among men and women.” In other words, can you really populate a show with ugly smart women and dumb hot guys? Average Joe has already tried the latter, but the former seems a bit more of a stretch. The WB’s entertainment president, David Janollari, said in response, “You don’t live in Hollywood, do you?”