The WB’s new Beauty and the Geek 2 will be promoted by improvisational actors roaming the streets of LA, Chicago, and New York. That’s an interesting marketing strategy, considering that last season, the most , Richard, was accused of being an improvisational actor, not an actual geek.
In LA, “the players frequented the bars and restaurants along the Rose Parade route in Pasadena Sunday night and will appear in the Rose Bowl stadium parking lot ahead of Wednesday’s game between USC and Texas,” according to The Hollywood Reporter. The paper says that “the actors have scripted lines when it comes to telling people about the offbeat dating show’s January 12 premiere and other air dates but the rest of their lines will be improvised.”
Melanie Jones, a VP of ingenious real-world product placement, told the paper, “The actors will be hamming it up and acting like over-the-top beauty queens and over-the-top geeks, handing out branded merchandise like geek glasses.”
Speaking of Richard, another cast member, Shawn Bakken, writes in his blog that the repeats of the series (airing every night at 9 on The WB) have been “changed” since their original broadcast. Shawn writes, “I don’t think there have been any major adjustments–like I said, I haven’t watched the show since its original run–but they’ve been working on Richard’s image.”
For example, he says that “when Richard first introduced himself in the first episode, they cut out his ‘Hello, ladies!’ Tonight, he became illuminated and felt like he had learned something from giving massages.” Shawn calls these “little tweaks,” although they certainly could add evidence to the Richard-was-a-paid-actor theory.