Martha’s Apprentice concludes tonight

NBC executives can relax after tonight, when the ratings dud that was The Apprentice: Martha Stewart concludes with a one-hour finale at 9 p.m. ET. Martha will select either Dawna or Bethenny as her apprentice, although she’s not thrilled with any of the candidates.

Speaking of asshat candidates, Jim talks to TV Guide, and naturally reveals himself to be so camera-aware it shames most of the Real World kids. He says things that remind us why we hate him and his fakeness so much, such as, “I know that jumping up on the kitchen counter in my bare feet pounding my chest like a gorilla is probably going to make it on television.” Yes, and it made it on TV; you must be very proud. I could continue to quote from the interview, but I’m going to stop making fun of him now, because, naturally, it just fuels his ego. “My wife’s like, ‘It’s so awful!’ and I’m like, ‘No, no, no, I love it!’”

The Apprentice: Martha Stewart [Yahoo!]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.