While The Apprentice 4 and The Apprentice: Martha Stewart both have less-than-impressive ratings, they’re still the top two reality shows among one group: rich people ages 25 to 54.
Nielsen ranked the shows watched people who earn more than $100,000 a year, and among reality shows, the third and fourth most popular are The Amazing RaceExtreme Makeover: Home Edition (#18). Missing from the list of the top 25 shows, however, is Survivor, which has more total viewers than any other reality show currently airing. Apparently, the rich don’t watch it.
Donald Trump’s Apprentice is not just the most-watched reality show among those who make more than $100K, it’s the number one television show among viewers in that group. That’s true even though, as the Washington Post’s Lisa de Moraes notes, “it’s clocking about 6 million fewer viewers than” it did last season. Martha’s show comes at a distant number 14, although it’s still the second-most popular reality show among the wealthy. Maybe NBC should just aim for its base and advertise the shows as “porn for the rich.”