Trump’s and Martha’s Apprentices are the top-rated reality shows among rich people

While The Apprentice 4 and The Apprentice: Martha Stewart both have less-than-impressive ratings, they’re still the top two reality shows among one group: rich people ages 25 to 54.

Nielsen ranked the shows watched people who earn more than $100,000 a year, and among reality shows, the third and fourth most popular are The Amazing RaceExtreme Makeover: Home Edition (#18). Missing from the list of the top 25 shows, however, is Survivor, which has more total viewers than any other reality show currently airing. Apparently, the rich don’t watch it.

Donald Trump’s Apprentice is not just the most-watched reality show among those who make more than $100K, it’s the number one television show among viewers in that group. That’s true even though, as the Washington Post’s Lisa de Moraes notes, “it’s clocking about 6 million fewer viewers than” it did last season. Martha’s show comes at a distant number 14, although it’s still the second-most popular reality show among the wealthy. Maybe NBC should just aim for its base and advertise the shows as “porn for the rich.”

ABC Catches Up With NBC Among Watchers With Wallets [Washington Post]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.