If anything, Donald Trump and company are great at keeping The Apprentice in the news. Today, he tells the New York Daily News that he expects NBC to renew the show for two more seasons past the fifth season, which is currently taping.
“I’m sure NBC will come to me and say, ‘We want to do No. 6 and No. 7. It’s a lot of work, but it’s the success that drives me. My inclination is to do it, because of the success of the show,” Trump said.
A media buyer says that NBC might actually renew the series, because it is successful by some measurements; as we learned a few days ago, rich people watch The Apprentice more than other shows. Katz Television Group’s Bill Carroll said, “When you start to analyze the performance [of 'The Apprentice'], the mistake that might be made is to not realize the quality of the viewer it provides. I would be very surprised if NBC wasn’t looking at it in a positive way.”
After having earlier blamed lower ratings on Martha Stewart’s version of the show, Trump now says that the lead-in on NBC is to blame. “If we had the same lead-in as season one, I think I’d be getting higher ratings than season one. Instead of having ‘Joey’ and whatever, I think we would have actually higher ratings,” he said.
Trump also notes that he’s the only one who’s had any success at this type of show. “We learned one thing, nobody else can do it. Not because of Martha. Tommy Hilfiger didn’t work. [Richard] Branson didn’t work. [Mark] Cuban didn’t work. There have been 14 copies of the ‘Apprentice’ that have failed. There’s only one Trump,” he said.
In addition, Trump teases us saying that he’ll surprise us at the finale, perhaps by making a rational decision.