Martha’s Apprentice audience grows slightly against Lost

NBC’s stupid and/or bold move to switch Martha Stewart’s time slot, where it would apparently be sacrificed to ABC’s Lost, appears to have paid off. Maybe.

Variety reports that The Apprentice: Martha Stewart was watched by 8.5 million people, an increase of 15 percent over last week’s low numbers. And if that number is correct, it’d be the show’s largest audience yet, since the premiere was watched by just 7.7 million.

However, The Hollywood Reporter has a different story to tell. It reports that Martha’s show was only watched by 6.5 million viewers, which would be only a slight increase from the 6.2 million who watched last week.

Apparently, one publication made an error with their number, so we’ll have to wait for confirmation from another source.

Update: the futon critic’s numbers put Martha’s rating at a 4.8, which is a totally different number: with 1,102,000 people per ratings point, that’s roughly 5.29 million. I think.

I hate numbers and math.

Final update: Variety’s second story on Wednesday ratings offers new numbers, reporting that Martha’s show was watched by 6.34 million viewers, “its best showing in its three episodes.” Variety notes that the show still came in fourth among adults 18 to 49.

‘Lopez’ return lifts ABC [Variety]
Led by ‘Lost,’ ABC wins Wednesday ratings [The Hollywood Reporter]
‘Lost’ a big winner [Variety]
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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.