Burnett unhappy with NBC, suggests “too much press” might be to blame for low Martha ratings

Mark Burnett wasn’t happy with NBC’s decision to move Martha’s time slot, even though the move ultimately resulted in slightly higher ratings for The Apprentice: Martha Stewart.

Earlier in the week, he told the LA Times, “Now we’ll have ‘E-Ring’ leading into ‘Martha,’ which isn’t a good lead-in. … Clearly the move is designed to save ‘E-Ring.’” But yesterday he was somewhat placated: “Despite very few promos [the program] showed decent growth.”

Why has the show done so poorly? “Maybe there was too much press. It was, like, everywhere,” Burnett says. All of this “behind-the-scenes jockeying over Stewart’s troubled spinoff has sparked friction between the network and famed “Apprentice” producer Mark Burnett,” the Times reports.

But Burnett says he’s cool: “I’m not mad. It’s just business.” Oh, that clever bastard, using the tag line from Trump’s Apprentice.

No master of prime time [LA Times]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.