Filthy Rich Cattle Drive marathon and finale air today

Networks squeeze out new reality shows faster than The Friendship imploded after Big Brother 6. On a rare occasion, I completely miss a series. Since many new shows suck, this is usually not a problem. But sometimes, an incredible series slips by.

Such is the case with E!’s Filthy Rich: Cattle Drive, a show that follows the privileged adult children of the rich as they try to drive cattle. E! has aired the series over the past two months, but for those of us who missed it, E! is rescuing us. Today, from noon to 7 p.m. ET, the network airs a marathon of all seven episodes that have aired so far, and at 10 p.m. ET, the finale will debut.

I got hooked after accidentally tuning in to last week’s episode, during which socialite Fabian Basabe got outrageously plastered and started to verbally rip apart Alexander Clifford while some woman sat on Fabian’s lap and giggled.

Although I’d read about Fabian before, because he’s fond of saying infuriating things like “I don’t work, and a lot of people just don’t understand that,” I was still shocked and appalled, in a way that made me realize that I was just giving him exactly what he wanted, a la Jonny Fairplay. But whatever: He’s an articulate dick, an unapologetic bully, a complete coward–and he’s mesmerizing to watch, the quintessential reality TV villain.

And he’s just one of 10 cast members, all of whom are entertaining and most of whom are appalling on some level. During the episode I saw, the cast had to collect semen from a stallion, a brilliant reality TV challenge. Hopefully, the first six episodes will be equally engaging. And maybe during the finale, Fabian will fall off his horse and a cow will trample his pretty face.

Filthy Rich: Cattle Drive [E!]