Martha’s Apprentice moves to 9 p.m. on Wednesdays

How do you solve a problem like Martha? Move her to 9 p.m. ET. NBC is dealing with decreasing ratings by changing the show’s timeslot from 8 p.m. on Wednesdays to 9 p.m. on Wednesdays.

The move comes after Martha tied Tyra’s America’s Next Top Model on Wednesday, so as of next week, the shows will not compete with one another. Or as Defamer gracefully puts it, “Tyra Banks has grabbed a fistful of Martha Stewart’s blonde hair and told the ex-con lifestyle empress to get her gang of ass-kissing honkies off her Wednesday night turf.”

As a result of NBC’s brilliant move, Martha will now face much easier competiton: ABC’s Lost, the number three show in the country, which on Wednesday was watched by an average of 22.7 million people.

NBC Flips Apprentice: Martha and E-Ring [Mediaweek]
Martha Menaced By Pretty Anorexics [Defamer]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.