Martha’s Apprentice drops 20 percent of its viewers and ties with Top Model in key demographic

Nielsen has good news for Tyra Banks and bad news for Martha Stewart. On Wednesday, the second episode of The Apprentice: Martha Stewart lost almost 20 percent of its viewers from its low-rated first episode.

Media Life Magazine reports that Martha’s Apprentice “averaged a 2.1 rating among 18-49s last night, down 16 percent from the already disappointing 2.5 the show’s series premiere earned last week. It fell even more among total viewers, 19.5 percent, from 7.7 million last week to 6.2 million last night.”

Among viewers 18 to 49, Martha’s show dropped to fourth place, tying America’s Next Top Model 5, which was up from last week.

‘Lost’ kicks serious Wednesday butt [Media Life]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.