Only 7.7 million people watched Martha Stewart’s Apprentice

The fast overnight ratings are in, and they don’t have good news for Martha Stewart. Her Apprentice was watched by only 7.7 million viewers. That’s well under the 14 million Trump averaged for his third season.

The series also had only a 2.5 share among adults 18 to 49, which Media Life says is “shockingly low. … Many media people expected ‘Stewart’ to win her timeslot among 18-49s this season if not post stunning numbers. That looks like it may not happen after week one.”

Martha’s major competition was a Lost recap special on ABC, which was watched by 14.6 million people. An NBC spokesperson told Reuters, “The numbers are clearly not where we wanted them to be with the premiere. But the competitive landscape was an unusual one, and you’ve got to hang in there.”

Martha’s ‘The Apprentice’ lays an egg [Media Life Magazine]
Martha Stewart’s NBC show draws ho-hum ratings [Reuters]

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.