Only 7.7 million people watched Martha Stewart’s Apprentice

The fast overnight ratings are in, and they don’t have good news for Martha Stewart. Her Apprentice was watched by only 7.7 million viewers. That’s well under the 14 million Trump averaged for his third season.

The series also had only a 2.5 share among adults 18 to 49, which Media Life says is “shockingly low. … Many media people expected ‘Stewart’ to win her timeslot among 18-49s this season if not post stunning numbers. That looks like it may not happen after week one.”

Martha’s major competition was a Lost recap special on ABC, which was watched by 14.6 million people. An NBC spokesperson told Reuters, “The numbers are clearly not where we wanted them to be with the premiere. But the competitive landscape was an unusual one, and you’ve got to hang in there.”

Martha’s ‘The Apprentice’ lays an egg [Media Life Magazine]
Martha Stewart’s NBC show draws ho-hum ratings [Reuters]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.