Only 7.7 million people watched Martha Stewart’s Apprentice

The fast overnight ratings are in, and they don’t have good news for Martha Stewart. Her Apprentice was watched by only 7.7 million viewers. That’s well under the 14 million Trump averaged for his third season.

The series also had only a 2.5 share among adults 18 to 49, which Media Life says is “shockingly low. … Many media people expected ‘Stewart’ to win her timeslot among 18-49s this season if not post stunning numbers. That looks like it may not happen after week one.”

Martha’s major competition was a Lost recap special on ABC, which was watched by 14.6 million people. An NBC spokesperson told Reuters, “The numbers are clearly not where we wanted them to be with the premiere. But the competitive landscape was an unusual one, and you’ve got to hang in there.”

Martha’s ‘The Apprentice’ lays an egg [Media Life Magazine]
Martha Stewart’s NBC show draws ho-hum ratings [Reuters]

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.