Only 7.7 million people watched Martha Stewart’s Apprentice

The fast overnight ratings are in, and they don’t have good news for Martha Stewart. Her Apprentice was watched by only 7.7 million viewers. That’s well under the 14 million Trump averaged for his third season.

The series also had only a 2.5 share among adults 18 to 49, which Media Life says is “shockingly low. … Many media people expected ‘Stewart’ to win her timeslot among 18-49s this season if not post stunning numbers. That looks like it may not happen after week one.”

Martha’s major competition was a Lost recap special on ABC, which was watched by 14.6 million people. An NBC spokesperson told Reuters, “The numbers are clearly not where we wanted them to be with the premiere. But the competitive landscape was an unusual one, and you’ve got to hang in there.”

Martha’s ‘The Apprentice’ lays an egg [Media Life Magazine]
Martha Stewart’s NBC show draws ho-hum ratings [Reuters]

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.