Apprentice debut’s ratings the lowest ever for Trump’s franchise

Bad news about Martha’s ratings were followed by bad news about Donald Trump’s fourth Apprentice. The debut was watched by 9.9 million viewers, roughly 6 million fewer than watched the third-season debut. At the same time, 30 million people were watching CSI.

That’s a little more than 4 million fewer than watched the second season debut last fall, which is a drop of 37 percent, according to TV Week.

The Hollywood Reporter has a tiny bit of good news for Trump, and it came after 9:30: “viewership did pick up some in its second half-hour (climbing from 9 million viewers at the start to 10.6 million from 9:30-10 p.m.).”

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[Hollywood Reporter]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.