30-second American Idol 5 commercial sells for a record-breaking $705,000

American Idol 5 has broken a television record by selling a 30-second ad for $705,000, the most expensive 30-second commercial ever for “a regularly scheduled prime-time network series,” Adweek reports.

That’s the average price for an ad during the Wednesday elimination episode; the Tuesday performance ads are going for $660,000. Thus, “For the second year in a row, the Tuesday and Wednesday editions of American Idol are the most expensive shows on network TV,” Adweek reports.

In other reality TV shows, ads for The Apprentice: Martha Stewart are going for $310,000. Extreme Makeover: Home Edition ads are $355,000, which is twice what they were last year. Wife Swap is a cheap $105,000. And America’s Next Top Model ads are going for $118,000.

Survivor dropped its prices, but remains the most expensive CBS show at $350,000 per 30-second commercial. Since “The Apprentice also fell in the ratings last year, and the price dropped 13 percent to $350,000,” according to Adweek.

Overall, Adweek says this marks “the third in a row in which the most expensive network series is a reality show.” So yes, reality TV is totally dead.

American Idol No.1 With a $705K Bullet; Fox Breaks Prime-Time Pricing Record [Adweek]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.