Martha’s daughter, chairman of the board will serve as her advisors

Yes, yes: By now the whole world knows that Martha Stewart’s daughter Alexis Stewart will fill the Carolyn role on The Apprentice: Martha Stewart. Never has nepotism been such news.

Filling the role of crotchety old white guy will be Charles Koppelman, who’s Martha Stewart Living Omnimedia’s chairman of the board.

Of her “eyes and ears” (read: people who actually have to deal with the contestants on a regular basis), Martha says, “No one knows me better than Alexis and she understands my way of conducting business and dealing with people. Charles brings the expertise of a legendary entrepreneur to the conference room each week.”

The show kicks off a month from tonight, on Sept. 21.

Martha’s daughter to help out on ‘Apprentice’ [AP]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.