America’s Choice begins on Thursday

One of the most idiotic–but still potentially amusing–elements of Big Brother returns Thursday. That’s when Julie Chen will read a card with the first America’s Choice question of the year. If you blacked out after last year, America’s Choice allows the audience to make a (generally inconsequential) choice for the houseguests.

This year, voting will occur online and via text messaging votes, according to a press release CBS sent out today. Larry Kramer, president of CBS Digital Media, said in the release, “Text messaging will bring the ‘Big Brother’ experience to living rooms across America, allowing even greater participation from the viewing public. It’s an organic extension of the ‘Big Brother’ phenomenon, and it will be incorporated seamlessly into the show.”

Sweet! Oh, wait, he said organic, not orgasmic, which would have been a lot more fun.

Hopefully, we’ll get exciting questions this year, such as, “Which houseguest should be pushed down the stairs?” or “Should we lace the peanut butter with laxatives or speed?”

Big Brother 6 Goes Wireless [CBS press release]