instead of advertising, company “saw more value in getting their products on the show.”

Just as other companies provide products to be placed on the show, Owens Corning provides “its signature pink insulation along with roofing shingles, vinyl siding and manufactured stone” to Extreme Makeover: Home Edition, according to the AP. What’s interesting is that this is a smaller company (compared to the show’s sponsor Sears), and it “looked into buying a 30-second commercial spot for an estimated $300,000 but saw more value in getting their products on the show,” according to its marketing director. The AP reports that Owens Corning “negotiated a multiple-show deal with ‘Extreme Makeover: Home Edition’ that includes perks such as providing hosts with talking points about their products, said the company’s marketing director, Lynne Hartzell.” They wouldn’t reveal costs, but the company’s CEO Dave Brown says, “It really jumps out at us even if we see it for two seconds.”

The AP looks at other home improvement show product placement, and finds that some shows are still trying to maintain their integrity: “Home & Garden Television doesn’t accept any paid product placement or mention specific products. … ‘This Old House’ doesn’t allow on-air endorsements, but suppliers still are willing to donate their goods.”

Advertisers home in on home shows [AP]

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.