instead of advertising, company “saw more value in getting their products on the show.”

Just as other companies provide products to be placed on the show, Owens Corning provides “its signature pink insulation along with roofing shingles, vinyl siding and manufactured stone” to Extreme Makeover: Home Edition, according to the AP. What’s interesting is that this is a smaller company (compared to the show’s sponsor Sears), and it “looked into buying a 30-second commercial spot for an estimated $300,000 but saw more value in getting their products on the show,” according to its marketing director. The AP reports that Owens Corning “negotiated a multiple-show deal with ‘Extreme Makeover: Home Edition’ that includes perks such as providing hosts with talking points about their products, said the company’s marketing director, Lynne Hartzell.” They wouldn’t reveal costs, but the company’s CEO Dave Brown says, “It really jumps out at us even if we see it for two seconds.”

The AP looks at other home improvement show product placement, and finds that some shows are still trying to maintain their integrity: “Home & Garden Television doesn’t accept any paid product placement or mention specific products. … ‘This Old House’ doesn’t allow on-air endorsements, but suppliers still are willing to donate their goods.”

Advertisers home in on home shows [AP]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.