Britney and Kevin ratings both up and down.

How you frame and/or spin something matters more than the actual data. The latest example comes courtesy UPN’s Britney and Kevin‘s third episode. First, the story from a UPN press release:

UPN’S “BRITNEY AND KEVIN: CHAOTIC” PLACES 2ND AND 3RD IN KEY WOMEN DEMOS

“BRITNEY AND KEVIN” Is Up Double Digits
Versus The Year-Ago Time Period

“BRITNEY AND KEVIN” Is Also Up Double Digits In Key Demos
Over Season Time- Period Average

  • UPN’s “BRITNEY AND KEVIN: CHAOTIC” places second in Women
    12-34 (2.3/7) and third in Women 18-34 (2.3/6).
  • Versus a year-ago, BRITNEY AND KEVIN improved the time-period
    average by double digits:
    +36% in Adults 18-34
    +10% in Adults 18-49
    +53% in Women 18-34
    +14% in Women 18-49
  • BRITNEY AND KEVIN is also up versus the 2004-2005 time-period
    average by double digits:
    +25% in Adults 18-34
    +44% in Women 18-34
    +23% in Women 18-49
  • Source: NTI (5/31/05)

    And here’s Media Life’s version:

    Terrible tumble for tab-tease Britney

    Third of viewers flee ‘Britney & Kevin: Chaotic’

    …Last night the third episode of the show posted a 1.1 rating among viewers 18-49, according to Nielsen overnights. That’s a 26.6 percent drop from episode two’s 1.5 last week, and a 42.1 percent drop from the 1.9 rating the premiere earned two weeks ago.

    Terrible tumble for tab-tease Britney [Media Life]

    about the writer

    Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.