10 Spot loses 22 percent as MTV ratings drop with, without Newlyweds, Osbournes.

10 Spot loses 22 percent as MTV ratings drop with, without Newlyweds, Osbournes.
MTV’s 10 Spot shows have dropped “10% to 1.14 million in the 12-34 target demographic from last year. In April, ’10 Spot’s’ drop grew to 22% and its total-day rating sagged 7%,” according to The Hollywood Reporter. Part of that comes from new series such as Meet the Barkers and Cameron Diaz’s Trippin’, which are “not matching the ratings or buzz of the three high-profile programs that departed last month.” But even the “big” shows suffered. When it was on the air, Newlyweds “fell 29% to 1.5 million in 12-34 in the first quarter from its own performance at 10 p.m. the previous season,” The Real World “dropped at similar levels,” and Power Girls “was down more than 40% in 12-34,” THR says. MTV’s Brian Graden plays the expectations game: “We’ve seem to have made such a disproportionate amount of noise over the last few years, so much so that I worry a show could overshadow the bigger idea of MTV.”

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Plus: an interview with the actor who played Verlox and the ogre.


Shark Tank is getting a spin-off

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Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.