Trump’s latest Apprentice voice-over praises last week’s sponsor Domino’s Pizza.

Trump’s latest Apprentice voice-over praises last week’s sponsor Domino’s Pizza.
During last night’s episode of The Apprentice 3, there was a curious moment during which Donald Trump, in a very poorly constructed voice-over, kissed Domino’s Pizza’s ass. He said:

And speaking of last week’s task, here’s something you didn’t know. Both teams created meatball pizza. But if you’d done your market research like Domino’s did, you would have discovered that customers don’t want meatball pizza. What they want is cheeseburger pizza. The lesson: Always pay attention to your customer.

As he spoke, we never saw his face, just reaction shots from the candidates, suggesting that this was added in at the last minute. That makes sense, since Domino’s Pizza was humiliated when competitor Papa John’s ran ads last week that pitched the type of pizza the candidates sold (and Trump praised), while Domino’s used their ad time to sell a different pizza. As I argue in this MSNBC essay, this seems to be more evidence that sponsorship of The Apprentice doesn’t always pay–or perhaps it does, with Donald Trump coming to the rescue.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.