Papa John’s takes advantage of Domino’s Pizza product placement on Apprentice 2.
A press release heralding Domino’s Pizza’s appearance on The Apprentice 3 last Thursday gave rival pizza company Papa John’s an idea.
Papa John’s “quickly launched their Spicy Meatball Pizza on Monday and filmed an ad featuring founder and chairman John Schnatter in a boardroom setting asking, ‘Why eat a pizza made by apprentices when you can call the pros at Papa John’s?’” the AP reports. The ad aired “in 64 television markets,” but what Papa John’s couldn’t have planned was Donald Trump’s praise for meatball pizza, which both Net Worth and Magna decided to serve, and Domino’s decision to use their advertising time to promote their new American Classic Cheeseburger Pizza instead.
Domino’s CEO told the AP, “Truthfully, what (the candidates) chose is not something that has tested particularly high with our consumer panel testing.” A Papa John’s VP says what happened “was just luck. We’ve been developing our Spicy Meatball Pizza for the last six months. We’re certainly thankful to have millions of viewers hear about meatball pizza for 40 plus minutes and to have Donald Trump say, ‘I like meatballs on my pizza.’”