Mark Burnett Productions sues agency that helped find product-placing companies.

Mark Burnett Productions sues agency that helped find product-placing companies.
Mark Burnett has filed suit against the company that helped bring him products to whore on The Apprentice. According to Mediaweek’s account, “Mark Burnett Productions is suing the entertainment marketing firm credited with bringing Procter & Gamble’s Crest, Levi’s and Mars to The Apprentice for alleged double-dealing and charging up to two and a half times Burnett;s fees for securing the product placements. … Burnett alleges that Los Angeles firm Madison Road told clients it was affiliated with Burnett in order to secure their business when no prior relationship existed.” However, the suit claims that “‘on several occasions’ the firm then led Burnett to believe that ‘to do business with the client, it must go through Madison Road.'” What did this mean in dollars? Mediaweek reports, “Industry observers estimate the going rate for placement deals tied to The Apprentice are in the $2-3.5 million range. The suit alleges that Madison Road charged clients ‘250%’ above the standard fee, then gave a portion of that amount to Burnett.”
+ plus: in a quasi-related story, TVgasm taste-tests Apprentice 3 cast member Michael Tarshi’s candy bars, and the results aren’t pretty.

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.