GM pays $12.5 million for Survivor placement; Eliza hasn’t received her car.

GM pays $12.5 million for Survivor placement; Eliza hasn’t received her car.
USA TODAY examines one of the Survivor franchise’s longest running product placement partners, and finds that “General Motors has given away nine different car and truck models to Survivor contestants, and none is seeing particularly robust sales.” Still, the company keeps its automobiles on the show, which “reportedly costs the automaker more than $12.5 million a season.” GM exec Betsy Lazar says that cars are different than, say, Doritos. “The automotive category is so much different from packaged goods. Every month, only 1.5% of the population will buy a new car or truck. So to see an immediate lift, it just doesn’t happen.” Speaking of immediate lifts, Eliza Orlins won a Pontiac G6 on Survivor Vanuatu, but she “hasn’t yet received her prize,” USA TODAY says. “But she says she’s considering selling the G6 and using the proceeds to help pay for law school.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.