GM pays $12.5 million for Survivor placement; Eliza hasn’t received her car.

GM pays $12.5 million for Survivor placement; Eliza hasn’t received her car.
USA TODAY examines one of the Survivor franchise’s longest running product placement partners, and finds that “General Motors has given away nine different car and truck models to Survivor contestants, and none is seeing particularly robust sales.” Still, the company keeps its automobiles on the show, which “reportedly costs the automaker more than $12.5 million a season.” GM exec Betsy Lazar says that cars are different than, say, Doritos. “The automotive category is so much different from packaged goods. Every month, only 1.5% of the population will buy a new car or truck. So to see an immediate lift, it just doesn’t happen.” Speaking of immediate lifts, Eliza Orlins won a Pontiac G6 on Survivor Vanuatu, but she “hasn’t yet received her prize,” USA TODAY says. “But she says she’s considering selling the G6 and using the proceeds to help pay for law school.”

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.