GM pays $12.5 million for Survivor placement; Eliza hasn’t received her car.

GM pays $12.5 million for Survivor placement; Eliza hasn’t received her car.
USA TODAY examines one of the Survivor franchise’s longest running product placement partners, and finds that “General Motors has given away nine different car and truck models to Survivor contestants, and none is seeing particularly robust sales.” Still, the company keeps its automobiles on the show, which “reportedly costs the automaker more than $12.5 million a season.” GM exec Betsy Lazar says that cars are different than, say, Doritos. “The automotive category is so much different from packaged goods. Every month, only 1.5% of the population will buy a new car or truck. So to see an immediate lift, it just doesn’t happen.” Speaking of immediate lifts, Eliza Orlins won a Pontiac G6 on Survivor Vanuatu, but she “hasn’t yet received her prize,” USA TODAY says. “But she says she’s considering selling the G6 and using the proceeds to help pay for law school.”

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.