UK Apprentice’s Sugar says producers are “bloody arty-farty, creative arseholes.”

UK Apprentice’s Sugar says producers are “bloody arty-farty, creative arseholes.”
Sir Alan Sugar is the Donald Trump of the BBC’s Apprentice, which debuts next week. And he hates reality TV. For example, he told the Sunday Times that producers of his show are “bloody arty-farty, creative arseholes” who “know everything. … I said to them: this stuff in the middle is shit … I don’t want to see them walking round the house in their brassieres and banging their heads against the wall. Well, the banging the head against the wall was quite funny. But I don’t want to watch them sitting around, brainstorming among themselves.” At a screening of the first episode, he recanted a bit, possibly realizing there isn’t a show without the arsehole producers and the arsehole-in-the-loft shit. “I’m afraid you can’t believe everything you read in the papers,” he told journalists. The Financial Times runs down the first episode, during which Sugar informs the contestants, “Never underestimate me because you will be making a fatal error. I don’t like liars, I don’t like cheats, I don’t like bullshitters, I don’t like schmoozers and I don’t like arse-lickers.” Yikes, will it even be The Apprentice without arse-licking?

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.