Martha Stewart will host Apprentice; both versions will cast in New York City Friday.

Martha Stewart will host Apprentice; both versions will cast in New York City Friday.
The rumors are true: Martha Stewart will host an edition of The Apprentice this fall. According to a press release, The Apprentice: Martha Stewart “will retain the general format of the original series including weekly eliminations, however, the style and feel of this new show will be tailored to Stewart’s personality and brand identity. The tasks will be centered around Stewart’s areas of expertise: media, home renovation, entertaining, design, merchandising, technology and style. Stewart will bring her own sensibilities and creativity to the elimination process.”

Although just two weeks ago Donald Trump denied that Martha would get a spin-off version of his show, he now says, “As an executive producer, I’ll be rooting for amazing ratings but most of all, I hope she has as much fun as I do with this venture.” Oddly, Martha will be under house arrest while producing the show, as Newsday points out. But Mark Burnett says that shouldn’t be a problem: “Under house arrest, Martha is entitled to make a living [and] this falls into the television part of what she does. She is entitled to work over 40 hours a week, so while under house arrest, there will be no problem with her working on the second version.”

Auditions for The Apprentice 4 and The Apprentice: Martha Stewart will continue tomorrow. Open casting calls began last Friday in LA, but they really get swinging today in New York City at The Trump Building at 40 Wall Street, where both the Donald Trump version and the Martha Stewart version will be casting. In New York, Donald Trump will appear to help vet applicants, or at least to have his ego stroked by candidates who start to kiss his ass before they even audition. Bill Rancic and Kelly Perdew will also show up, according to the New York Daily News, which reports that “[p]roduction on the show will begin in April.” Wristbands get handed out at 8, and auditions start at 9; bring a completed application [PDF] with you, or your dreams will be crushed before you even begin.

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What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.