Dove offers Apprentice teams training.

Dove offers Apprentice teams training.
In an effort to spin its humiliating and somewhat useless Apprentice 3 product placement, Dove has issued a press release that offers training to the show’s rejected candidates. Instead of, say, pretending that their product wasn’t promoted by models stroking a cucumber under running water, or by someone misusing it and rubbing it all over their face, Dove’s senior brand manager embraces the whole thing and disses the idiot candidates. He says, “We were hoping the teams would capture the clean, refreshing essence of Cool Moisture, but unfortunately they chose to go in a dramatically different direction.” Marketing people are so weird; do they talk like that at home? Anyway, Dove says they are welcoming the people who mangled their brand to their headquarters for marketing “Boot Camp [that] will include an immersion at Dove headquarters with sessions from the industry leading beauty brand on advertising and brand marketing, as well as a critique on why the ads were so bad.” Sounds like an excuse to bring these brand-wrecking twits in for an accidental swim in a clean, refreshing vat of Cool Moisture.

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.