Dove offers Apprentice teams training.

Dove offers Apprentice teams training.
In an effort to spin its humiliating and somewhat useless Apprentice 3 product placement, Dove has issued a press release that offers training to the show’s rejected candidates. Instead of, say, pretending that their product wasn’t promoted by models stroking a cucumber under running water, or by someone misusing it and rubbing it all over their face, Dove’s senior brand manager embraces the whole thing and disses the idiot candidates. He says, “We were hoping the teams would capture the clean, refreshing essence of Cool Moisture, but unfortunately they chose to go in a dramatically different direction.” Marketing people are so weird; do they talk like that at home? Anyway, Dove says they are welcoming the people who mangled their brand to their headquarters for marketing “Boot Camp [that] will include an immersion at Dove headquarters with sessions from the industry leading beauty brand on advertising and brand marketing, as well as a critique on why the ads were so bad.” Sounds like an excuse to bring these brand-wrecking twits in for an accidental swim in a clean, refreshing vat of Cool Moisture.

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.