Nescafe giving away Apprentice coffee.

Nescafe giving away Apprentice coffee.
Before last night’s episode of The Apprentice 3, Nescafe was already pitching its coffee, which was featured during the episode. You get “14 NESCAFÉ TASTER’S CHOICE(R) single serve packets, a $1.50 coupon & 2 recipe cards.” (Apparently the single serve packets are really excitable, because every time the site talks about Taster’s Choice it’s in all caps.) The site also allows you to register to win “a trip to New York City for the winner and a guest to attend the production of the Season 3 final episode of The Apprentice during the month of May 2005.” Companies whoring their Apprentice-placed products is nothing new, but it is an interesting strategy to give the product away to viewers, trying to get them hooked with a free sample. Of course, drug dealers have been using this strategy forever, so it’s about time reality TV show sponsors got on board.

The Quest ends its journey stronger than it began

Verlox from The Quest

A review of the finale of summer's best reality series, which wasn't always perfect but was thoroughly entertaining right down to the finish, which included phenomenal challenges and special effects. Will ABC give it a second season?

Plus: an interview with the actor who played Verlox and the ogre.

Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.