Nescafe giving away Apprentice coffee.

Nescafe giving away Apprentice coffee.
Before last night’s episode of The Apprentice 3, Nescafe was already pitching its coffee, which was featured during the episode. You get “14 NESCAFÉ TASTER’S CHOICE(R) single serve packets, a $1.50 coupon & 2 recipe cards.” (Apparently the single serve packets are really excitable, because every time the site talks about Taster’s Choice it’s in all caps.) The site also allows you to register to win “a trip to New York City for the winner and a guest to attend the production of the Season 3 final episode of The Apprentice during the month of May 2005.” Companies whoring their Apprentice-placed products is nothing new, but it is an interesting strategy to give the product away to viewers, trying to get them hooked with a free sample. Of course, drug dealers have been using this strategy forever, so it’s about time reality TV show sponsors got on board.

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.