Nescafe giving away Apprentice coffee.

Nescafe giving away Apprentice coffee.
Before last night’s episode of The Apprentice 3, Nescafe was already pitching its coffee, which was featured during the episode. You get “14 NESCAFÉ TASTER’S CHOICE(R) single serve packets, a $1.50 coupon & 2 recipe cards.” (Apparently the single serve packets are really excitable, because every time the site talks about Taster’s Choice it’s in all caps.) The site also allows you to register to win “a trip to New York City for the winner and a guest to attend the production of the Season 3 final episode of The Apprentice during the month of May 2005.” Companies whoring their Apprentice-placed products is nothing new, but it is an interesting strategy to give the product away to viewers, trying to get them hooked with a free sample. Of course, drug dealers have been using this strategy forever, so it’s about time reality TV show sponsors got on board.

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.