Yahoo’s Apprentice product placement “scored large … audience response rates.”

Yahoo’s Apprentice product placement “scored large … audience response rates.”
Yahoo’s product placement on The Apprentice has been a solid success, although we don’t know how much it’s cost Yahoo. As AdAge reports, “In last year’s Apprentice campaign Yahoo scored large and previously unreported audience response rates with product placements tied to two of its own advertisers as well as its Local Search service.” After the ice cream challenge during the second season, viewers were told to go search Yahoo, and “Within three hours of the end of the show, the term ‘Apprentice Ice Cream’ was the third-most-searched term on Yahoo that day. By 5 o’clock the next afternoon, the ice cream was sold out,” Yahoo VP Jim Moloshok says. And the results kept coming; after the Levis challenge, “[f]our days after that episode ran, viewers were still searching Yahoo avidly for ‘Apprentice Jeans’ to get a copy of the catalog. And ‘Apprentice Jeans’ was still ranked No. 1 among Yahoo Web searches,” AdAge reports. Using secret tracking devices, Yahoo discovered that “The core demographic for the ice cream was 21 to 34 years old. For the jeans, it was 35 to 44.” Yahoo expects the same kind of returns with the Yahoo! Local placement that aired last week; its VP says, “If you can complete the loop, product placements like Mark Burnett is doing are one of the most effective ways to get people engaged with a product.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.