“street smarts” team wins first Apprentice task; companies pay more than $2 million.

“street smarts” team wins first Apprentice task; companies pay more than $2 million.
The Apprentice 3‘s epic battle between high school grads and college grads has begun, and the “street smarts” team has a win in their column. The college grads, team Magna, were trounced after they came up with a lame promotion at Burger King, and also failed to train more than two cashiers to work the counter during the lunch rush. Apparently, none of them had ever been to a fast food restaurant before. Team leader Todd was fired for his incompetence, although guitar playing idiot Danny was labeled “a disaster” by Donald Trump and will probably not survive until the end. The product featured on last night’s episode, Burger King’s Western Angus Steak Burger, is going on sale today–but just for two weeks, so hurry! The New York Times reports that “[t]he addition of the Western Angus Steak Burger sandwich to the Burger King menu underscores how the integration of sponsors into episodes of ‘The Apprentice’ is being intensified as the series starts its third season.” If you’re anxious to know what other products you’ll soon begin to crave after seeing them on the show, the paper reveals other sponsors, and the price tag for the appearances: “Major brands sponsoring the third season of the series–in addition to Burger King they include Dove Body Wash, Sony PlayStation, Verizon Wireless and Visa – are each paying an estimated $2 million to $2.5 million to be incorporated into the plot lines of each episode.”
+ also: Apprentice is about people, not business.

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.