Toyota will spend $16 million for ads and product placement on The Contender.

Toyota will spend $16 million for ads and product placement on The Contender.
Mark Burnett’s forthcoming The Contender continues to break records. Not only is it the most expensive reality series ever produced, but now Toyota has agreed to pay $16 million to sponsor the series, and that “may well be the highest price ever paid for a product integration/advertising package in a TV series,” TV Week reports. That’s for both product placement and advertisements. With four ads per episode, for “an estimated $200,000 per spot, Toyota is spending $10.4 million in media and more than $6 million in product integration fees.” How does that compare with other reality series? It “surpasses sponsorships in CBS’s “Survivor” and Fox’s ‘American Idol,’ both established hits that have had deals in the $10 million to $14 million range. Mark Burnett’s ‘The Apprentice’ has overall deals in the $10 million range, according to media buying executives.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.