Apprentice 2’s “innovative, new, fun way of selling” can cost companies $2 million.

Apprentice 2’s “innovative, new, fun way of selling” can cost companies $2 million.
The relentless product placement on The Apprentice 2 transcends ordinary product placement, as “entire episodes have been built around” individual companies and products, the LA Times reports. The paper says “companies are paying ‘product integration’ fees of up to $2 million to put their goods center screen, plus in some cases hundreds of thousands more to buy ad time from NBC. That money buys them a large measure of control over how their products are portrayed.” The report details M&M Mars’ involvement in last night’s episode, from the refurbishment of an unused factory for filming to the nature of the challenge. Executive producer and creator Mark Burnett says all of this is “an innovative, new, fun way of selling. … The show is entirely about entertainment. … ‘The Apprentice’ is supposed to be about business, so it’s very appropriate to have these big companies with name brands testing these young guns who want to make it big.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.