Richard Branson will give away $1 million and his job on The Rebel Billionaire.

Richard Branson will give away $1 million and his job on The Rebel Billionaire.
Richard Branson doesn’t just want an apprentice: he wants someone to take over his Virgin empire. And one of the 16 contestants on his upcoming FOX series The Rebel Billionaire will get to do just that. Upping the Apprentice ante, Branson will not only get out of the limo and compete alongside his contestants, but he’ll give both $1 million and his job to the series’ winner. (How exactly that handover will work isn’t clear.) Subtitled “Branson’s quest for the best,” the series will take the American contestants around the world, where they’ll “relive some of his personal experiences.” The series debuts next Tuesday at 8 p.m. ET with a two-hour episode.
+ also: Branson: “I hated the word billionaire from Day 1. It’s quite an American thing to lord wealth.”

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.