Rebel Billionaire comes in fifth place.

Rebel Billionaire comes in fifth place.
Rebel billionaires are just no match for Gilmore Girls, apparently. Last Tuesday, 4.85 million viewers watched the first hour of the debut of FOX’s The Rebel Billionaire, which left the series in fifth place, behind The WB’s drama. More tuned in for the second hour–5.32 million viewers–but that still kept it in fourth place overall. Reuters reports that “[w]hile the show built its audience in each half hour, for the evening it averaged a 2.3 rating among adults ages 18 to 49, placing it fifth behind CBS, NBC, ABC and the WB.” This, of course, gave Donald Trump yet another chance to gloat. In his trademark hyperbolic, repetitive way, Trump issued a verbal slap, telling Extra:

Branson’s ratings were terrible, down the tubes…The Apprentice is the hottest show there is. Richard Branson, your ratings speak very loudly, and you just got fired! It would seem hard to believe they could keep him on the air. It’s a big failure. I don’t believe he’s a billionaire. I don’t see how a person can be a billionaire when they own their own airline. I would imagine most of his money is going into his airline to keep it afloat. I wish him a lot of luck in the businesses. But, I can tell you, on television, he’s a total failure.

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.