media buyer: FOX reality shows “are not doing as well as we thought they would.”

media buyer: FOX reality shows “are not doing as well as we thought they would.”
FOX’s strategy of ripping off other network’s reality ideas and trying to copy its own successful shows seems to be failing. Its new shows aren’t doing well overall, and especially not in the 18 to 49 demo. For example, only 4.4 million people watched My Big Fat Obnoxious Boss‘s debut, which “placed Fox a distant fifth in the highly competitive hour,” as Reality TV World reports. Advertisers who bought ads upfront for shows such as The Swan 2 and The Rebel Billionaire aren’t happy. Mediaedge:cia’s Lyle Schwartz says, “Overall, the reality shows on Fox that our clients bought in the upfront … are not doing as well as we thought they would, and The Next Great Champ was canceled. … If all these shows keep delivering the way they have been, it could put significant pressure on Fox�s ad inventory as the season goes on.” Mediaweek reports that “The lone bright spot among the reality fare is Nanny 911, which after two episodes is producing a more solid 3.9 in adults 18-49.” And there may be help coming from American Idol 4. Schwartz says that the real test will come with its debut in January: “Idol has saved Fox for two years in a row. Can it do it again? We’ll have to wait and see.”

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.