media buyer: FOX reality shows “are not doing as well as we thought they would.”

media buyer: FOX reality shows “are not doing as well as we thought they would.”
FOX’s strategy of ripping off other network’s reality ideas and trying to copy its own successful shows seems to be failing. Its new shows aren’t doing well overall, and especially not in the 18 to 49 demo. For example, only 4.4 million people watched My Big Fat Obnoxious Boss‘s debut, which “placed Fox a distant fifth in the highly competitive hour,” as Reality TV World reports. Advertisers who bought ads upfront for shows such as The Swan 2 and The Rebel Billionaire aren’t happy. Mediaedge:cia’s Lyle Schwartz says, “Overall, the reality shows on Fox that our clients bought in the upfront … are not doing as well as we thought they would, and The Next Great Champ was canceled. … If all these shows keep delivering the way they have been, it could put significant pressure on Fox�s ad inventory as the season goes on.” Mediaweek reports that “The lone bright spot among the reality fare is Nanny 911, which after two episodes is producing a more solid 3.9 in adults 18-49.” And there may be help coming from American Idol 4. Schwartz says that the real test will come with its debut in January: “Idol has saved Fox for two years in a row. Can it do it again? We’ll have to wait and see.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.