media buyer: FOX reality shows “are not doing as well as we thought they would.”

media buyer: FOX reality shows “are not doing as well as we thought they would.”
FOX’s strategy of ripping off other network’s reality ideas and trying to copy its own successful shows seems to be failing. Its new shows aren’t doing well overall, and especially not in the 18 to 49 demo. For example, only 4.4 million people watched My Big Fat Obnoxious Boss‘s debut, which “placed Fox a distant fifth in the highly competitive hour,” as Reality TV World reports. Advertisers who bought ads upfront for shows such as The Swan 2 and The Rebel Billionaire aren’t happy. Mediaedge:cia’s Lyle Schwartz says, “Overall, the reality shows on Fox that our clients bought in the upfront … are not doing as well as we thought they would, and The Next Great Champ was canceled. … If all these shows keep delivering the way they have been, it could put significant pressure on Fox�s ad inventory as the season goes on.” Mediaweek reports that “The lone bright spot among the reality fare is Nanny 911, which after two episodes is producing a more solid 3.9 in adults 18-49.” And there may be help coming from American Idol 4. Schwartz says that the real test will come with its debut in January: “Idol has saved Fox for two years in a row. Can it do it again? We’ll have to wait and see.”

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.