Queer Eye for the Straight Guy wins Emmy even as ratings show “stiff decline.”
Queer Eye for the Straight Guy won an Emmy for Outstanding Reality Program at Saturday night’s Creative Arts Emmys, beating Colonial House, Extreme Makeover: Home Edition, and Project Greenlight. The ceremony airs Saturday at 8 p.m. ET on E!; the Reality-Competition Program Emmy will apparently be awarded during the prime-time Emmy ceremony, as the list of winners includes all nominees in that category. Despite the win, the series is now producing gimmick-driven episodes, its ratings are falling, and Carson was seen browsing at a thrift shop disguised as a penniless crack whore. Wait, not that last part.
Anyway, according to The Hollywood Reporter, “Viewership for first-run episodes plummeted during the summer by about 40 percent vs. a year ago in the NBC Universal-owned cable network’s target demographic, viewers age 25-54, as well as 18-49. Tuesday’s episode drew 804,000 in the latter demographic–its second-lowest yet.” The paper says everything from “overexposure to heavy competition” could be to blame; an ad buying firm says that represents “a pretty stiff decline.” Heh, stiff. Fans of the show need not fear its demise, as Bravo’s president says the series “is going to live a long, healthy life. ‘Eye’ does not need a facelift. Maybe a little Botox.”