sponsorships for The Contender costs around $8 to 10 million per episode.

sponsorships for The Contender costs around $8 to 10 million per episode.
It may be the most expensive reality series ever produced at $2 million an episode, but The Contender will easily recoup its costs. Television Week reports that “Toyota Motor Corp. and Nike are close to major deals” for sponsorships that are “priced at $8 million to $10 million per episode.” Overall, the show “is aiming to pull in three or four major advertisers who will buy two to three spots in each show of its 16-episode run.”

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.