sponsorships for The Contender costs around $8 to 10 million per episode.

sponsorships for The Contender costs around $8 to 10 million per episode.
It may be the most expensive reality series ever produced at $2 million an episode, but The Contender will easily recoup its costs. Television Week reports that “Toyota Motor Corp. and Nike are close to major deals” for sponsorships that are “priced at $8 million to $10 million per episode.” Overall, the show “is aiming to pull in three or four major advertisers who will buy two to three spots in each show of its 16-episode run.”

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.