high-end advertisers turn to reality TV, now popular with the $75K+ crowd.

high-end advertisers turn to reality TV, now popular with the $75K+ crowd.
Advertisers for high-end products are starting to advertise on reality TV shows after previously turning up their noses at this proletarian entertainment. The reason, according to TV Week: “This season, 10 reality shows are ranked among the top 25 broadcast prime-time shows in the audience-composition index for adults 18 to 49 with incomes of $75,000 or more.” The number one show for that demographic is, naturally, The Apprentice, which is tied for first with The West Wing. The next-highest ranked reality TV show among the (relatively) rich is The Bachelorette 2 (#7), followed by Average Joe (#8), Survivor All-Stars and The Bachelor (tied for #16). One media analyst says Trump’s show is responsible for the new focus on reality from these advertisers, while another says it’s because sitcoms currently suck.

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.