high-end advertisers turn to reality TV, now popular with the $75K+ crowd.

high-end advertisers turn to reality TV, now popular with the $75K+ crowd.
Advertisers for high-end products are starting to advertise on reality TV shows after previously turning up their noses at this proletarian entertainment. The reason, according to TV Week: “This season, 10 reality shows are ranked among the top 25 broadcast prime-time shows in the audience-composition index for adults 18 to 49 with incomes of $75,000 or more.” The number one show for that demographic is, naturally, The Apprentice, which is tied for first with The West Wing. The next-highest ranked reality TV show among the (relatively) rich is The Bachelorette 2 (#7), followed by Average Joe (#8), Survivor All-Stars and The Bachelor (tied for #16). One media analyst says Trump’s show is responsible for the new focus on reality from these advertisers, while another says it’s because sitcoms currently suck.

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.