high-end advertisers turn to reality TV, now popular with the $75K+ crowd.

high-end advertisers turn to reality TV, now popular with the $75K+ crowd.
Advertisers for high-end products are starting to advertise on reality TV shows after previously turning up their noses at this proletarian entertainment. The reason, according to TV Week: “This season, 10 reality shows are ranked among the top 25 broadcast prime-time shows in the audience-composition index for adults 18 to 49 with incomes of $75,000 or more.” The number one show for that demographic is, naturally, The Apprentice, which is tied for first with The West Wing. The next-highest ranked reality TV show among the (relatively) rich is The Bachelorette 2 (#7), followed by Average Joe (#8), Survivor All-Stars and The Bachelor (tied for #16). One media analyst says Trump’s show is responsible for the new focus on reality from these advertisers, while another says it’s because sitcoms currently suck.

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.