high-end advertisers turn to reality TV, now popular with the $75K+ crowd.

high-end advertisers turn to reality TV, now popular with the $75K+ crowd.
Advertisers for high-end products are starting to advertise on reality TV shows after previously turning up their noses at this proletarian entertainment. The reason, according to TV Week: “This season, 10 reality shows are ranked among the top 25 broadcast prime-time shows in the audience-composition index for adults 18 to 49 with incomes of $75,000 or more.” The number one show for that demographic is, naturally, The Apprentice, which is tied for first with The West Wing. The next-highest ranked reality TV show among the (relatively) rich is The Bachelorette 2 (#7), followed by Average Joe (#8), Survivor All-Stars and The Bachelor (tied for #16). One media analyst says Trump’s show is responsible for the new focus on reality from these advertisers, while another says it’s because sitcoms currently suck.

Frankie leads Big Brother's parade of delusion

Frankie on Big Brother

Heading into the finale, the delusion continues, with a re-appearance by evicted Frankie.

Related: The unwatchable cast of Fox's Utopia keeps yelling and screaming.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.