between 10 and 20+ percent of FOX’s weekly schedule is American Idol 3.

between 10 and 20+ percent of FOX’s weekly schedule is American Idol 3.
The 41 or so hours of American Idol that FOX is running this spring consumes 10 percent of the network’s schedule on normal weeks, and more than 20 percent during weeks with special episodes. Among lusted-after viewers 18 to 49, “Fox is just one-tenth of a rating point behind the perennial leader among younger viewers, NBC,” the New York Times reports. The show also made FOX about $100 million last season. A FOX exec said they’re not guilty of overkill: “We are doing about the same number of hours of the show as last season. And we’re not doing ‘Average Joe Idol’ or ‘For Love of Idol’ as certain other networks executives I know would have done. This show is a precious gem we feel can be a player for us for years to come.”

Frankie leads Big Brother's parade of delusion

Frankie on Big Brother

Heading into the finale, the delusion continues, with a re-appearance by evicted Frankie.

Related: The unwatchable cast of Fox's Utopia keeps yelling and screaming.

Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.