Domino’s polls people about “cheesy” reality TV to promote new product.

Domino’s polls people about “cheesy” reality TV to promote new product.
In perhaps the most egregiously shameless and utterly irrelevant marketing tie-in ever, Domino’s Pizza conducted a poll to find out “the cheesiest reality television has to offer” in order to promote their newest non-pizza product, which involves cheese. Get it? Cheesy TV, cheesy crappy food. The survey’s findings: “28%…agree that the show that oozes the most cheese is FOX’s Temptation Island. NBC’s Joe Millionaire came in second with 22% of the votes. FOX’s Average Joe was third with 12%.” To discover this breaking news, Domino’s wasted the time of 1,190 people, plus 184 employees who should have instead been figuring out what marketing people they should fire over this asinine survey.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.