Subway is Out of Home Dining Sponsor for Idol 3; PBS wants sponsors.

Subway is Out of Home Dining Sponsor for Idol 3; PBS wants sponsors.
American Idol 3 will feature all of your favorite sponsors from last season, including Coca-Cola, Ford, Clairol Herbal Essences, AT&T Wireless, and Old Navy, but there will be one more product to fill up vast amounts of time: Subway. And unbelievably, as Zap2it.com reports, the fast food restaurant will be the show’s “Official Out of Home Dining Sponsor.” FOX’s VP of sales says, “We are thrilled to continue those relationships and welcome our new partners. These integrated sponsorships have allowed us to expand the scope of the ‘Idol’ brand far beyond traditional advertising and into marketing platforms previously untapped.” Don’t forget “and annoy our audience.” … Over at PBS, not even public television is immune from corporate sponsorship. Thirteen/WNET is launching an “Aggressive New Push To Unite Corporate Sponsors With Signature PBS Programming,” according to a press release. That programming includes the forthcoming Colonial House. That show has already finished filming, however, so the marketing opportunities will likely be limited to “brought to you by” messages, although the release does say they are “set to offer a range of innovative sponsorship opportunities.”

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.


Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.