Subway is Out of Home Dining Sponsor for Idol 3; PBS wants sponsors.

Subway is Out of Home Dining Sponsor for Idol 3; PBS wants sponsors.
American Idol 3 will feature all of your favorite sponsors from last season, including Coca-Cola, Ford, Clairol Herbal Essences, AT&T Wireless, and Old Navy, but there will be one more product to fill up vast amounts of time: Subway. And unbelievably, as Zap2it.com reports, the fast food restaurant will be the show’s “Official Out of Home Dining Sponsor.” FOX’s VP of sales says, “We are thrilled to continue those relationships and welcome our new partners. These integrated sponsorships have allowed us to expand the scope of the ‘Idol’ brand far beyond traditional advertising and into marketing platforms previously untapped.” Don’t forget “and annoy our audience.” … Over at PBS, not even public television is immune from corporate sponsorship. Thirteen/WNET is launching an “Aggressive New Push To Unite Corporate Sponsors With Signature PBS Programming,” according to a press release. That programming includes the forthcoming Colonial House. That show has already finished filming, however, so the marketing opportunities will likely be limited to “brought to you by” messages, although the release does say they are “set to offer a range of innovative sponsorship opportunities.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.