Subway is Out of Home Dining Sponsor for Idol 3; PBS wants sponsors.

Subway is Out of Home Dining Sponsor for Idol 3; PBS wants sponsors.
American Idol 3 will feature all of your favorite sponsors from last season, including Coca-Cola, Ford, Clairol Herbal Essences, AT&T Wireless, and Old Navy, but there will be one more product to fill up vast amounts of time: Subway. And unbelievably, as Zap2it.com reports, the fast food restaurant will be the show’s “Official Out of Home Dining Sponsor.” FOX’s VP of sales says, “We are thrilled to continue those relationships and welcome our new partners. These integrated sponsorships have allowed us to expand the scope of the ‘Idol’ brand far beyond traditional advertising and into marketing platforms previously untapped.” Don’t forget “and annoy our audience.” … Over at PBS, not even public television is immune from corporate sponsorship. Thirteen/WNET is launching an “Aggressive New Push To Unite Corporate Sponsors With Signature PBS Programming,” according to a press release. That programming includes the forthcoming Colonial House. That show has already finished filming, however, so the marketing opportunities will likely be limited to “brought to you by” messages, although the release does say they are “set to offer a range of innovative sponsorship opportunities.”

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.